“Retail, in our capitalist society, has cornered the market on creativity in so many ways” (pg.53). I have to say that the opening line makes me happy and sad. Sad, because retail=shopping=spending money, sometimes unnecessarily. Happy, because creative people work in retail who create beautiful environments that are free to peruse. We have to just keep a tight hold on handbags and wallets. The opening line is a double edged sword throughout the discussion of this topic.
I always look into windows as I go past, especially in areas where there are small shops rather than chains. Some chains have great displays, but other all look the same.
The photo, left, used in a recent ColorPlay post, is an example of a great display I saw in Graz. In a way, it is an interesting example of repetition with variety. It is a display I enjoy looking at a fantasizing about buying and using at my house.
Additionally, “[t]he creative aspect of consumerism is that we are all curating our own story through the things we buy” (pg.53). While we can all curate our own story, stories from others creep in. Great Grandmother’s sewing cabinet has sentimental value. The antimacassars lovingly tatted by Aunt Margaret take up space in the linen cupboard. If you have someone with whom you have merged your life, their stories take up visual space as well. Also, we, usually, can’t buy everything in a line, so we have to fit in bits and pieces with the story we have already been creating at home. Sometimes, we get something home and it doesn’t fit at all with the story we have previously created. Then we have a choice of changing out everything or adding in an incongruous piece.
I find this to be true with fabrics. I love French General, but the colors don’t fit with my other fabrics. I get some of their dusky rose red home and find it looks dull and unappealing. I think this is why people like to buy lines of fabric. They know everything would go together.
I really like just wandering around a new city, looking in windows, checking out the various streets, photographing facades of buildings new to me.
Regardless, looking is free. Look, take a photo and be inspired by those who get paid to create beautiful environments. Commercial things I like to look at:
- window displays
- whole display ‘rooms’ of furniture
- wrapping paper
- gift bags
- repetition of items – like jars of candy, rolls of ribbon
I can’t use inspiration of the things around me if I don’t see them. “Being creative means wandering through your life like an openhearted warrior, paying attention to the world around you.” (pg.54).
Nota bene: we are working through Carrie Bloomston’s book, The Little Spark. Buy it. Support the artist. There is a lot more to each spark than what I am writing and the original chapters will help you. Go buy Carrie Bloomston’s book, so you get the full benefit of her fabulousness! You can see my book review, which is what started this flight of fancy.
You can find the last spark on the blog a few weeks ago.